AR postcard

Sukoon-E-Safar is an interactive AR postcard that reimagines the traditional travel postcard through immersive digital storytelling. Designed as a print-led experience, the project combines vintage postcard aesthetics with augmented reality to create a seamless interaction between physical and digital media.

Rooted in the idea of stillness within movement, the postcard captures the quiet emotion of travel through soft textures, nostalgic visual cues, and a minimal illustrated composition. When scanned, the static print transforms into an interactive AR experience, bringing the central visual to life and extending the narrative beyond the surface.

The project explores how augmented reality can enhance editorial and print design by adding depth, motion, and interactivity without disrupting the simplicity of the original format. Sukoon-E-Safar sits at the intersection of visual storytelling, experiential design, and emerging media, offering a contemporary take on how printed objects can become immersive narrative experiences.